Altatudes Upscale Women’s Clothing

Attracting Customers to a New Business

Alta Alexander built a successful career in communications, but nurtured a dream of owning her own clothing boutique. When Alta’s husband surprised her with a boutique space in East Austin on Valentine’s Day in 2017, Alta spent the remainder of the year remodeling and gathering inventory.

She opened a beautiful space filled with carefully selected fashions, but in her first three months of business, Alta simply wasn’t seeing the customer traffic she hoped for — or needed — to keep her business running.

Enter Lauren Halpern Public Relations!

Lauren immediately set to work, securing media coverage to increase Altatudes visibility and raise brand awareness. Alta had a great story to tell — she’s an African American female business owner setting up shop in a rapidly changing part of the city.

Lauren knew how to effectively frame and pitch Alta’s story to local media outlets, quickly securing a front page Lifestyle story in the Austin American-Statesman. This placement immediately brought new customers into the boutique, increased traffic through the remainder of the year and established the brand in a crowded industry.

The wins kept coming, as Lauren secured profiles of Alta in the Austin Business Journal, Texas Lifestyle magazine, the On the Spot Woman podcast… plus recurring fashion segments on the Austin lifestyle TV show “Studio 512.”

While working together, Altatudes won the 2018 Austin Monthly Best of ATX Award for Best New Boutique and a Greater Austin Business Award in Customer Service. Alta was also recognized as a 2018 Austin Business Journal Profiles in Power nominee.

“Altatudes has been working with Lauren Halpern Public Relations for about four months now and the results have been nothing short of mind-blowing! Her sincere devotion to do an excellent job for her clients coupled with her profound insight and knowledge of PR makes her a communications dynamo! Her personable touch and professional acumen are uniquely unmatchable!” -Alta Y. Alexander

Check out some of the press Lauren secured for Altatudes:

• Front page feature in the Austin American-Statesman

• Expert advice spot about brunch fashion on KXAN’s Studio 512

• Expert spot on fashions of the season on KXAN’s Studio 512

• Boutique feature in Texas Lifestyle Magazine

• Featured guest on “On the Spot” podcast

• Business owner profile in Austin Business Journal